"The role of PR is important because the question of sincerity helps you decide whether to trust their bacon in the future.
If standard PR tactics are being unfurled, it's harder to know....
Firms may put words in client's mouths, vet their ideas and advise on whether to speak at all. A huge number of Canadian journalism grads end up in PR. Some go directly; others have distinguished careers first, then switch. And a depressing quantity of news stories, especially in areas such as medicine, now come from well-produced PR packages sent on behalf of pharmaceutical firms and the like. Caveat viewor."
Link
Patient advocacy best-practice resources are in our Links column.
